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Going Ape: Social Climbers

Director Jack stood outside the Emirates Arsenal football club wearing the opposing team shirt to see if people would take his photo to test social groups.
Ever wonder why so many people seek fame? Our desire to be popular comes from an instinctive need to be liked. In this episode, find out why primates and humans both need to be part of social groups. Primatology experts compare ape behavior to that of humans to see how chitchat can improve status and why we're so good at deception. Hidden camera footage reveals our natural instinct to social climb, gossip and deceive.