Mob Rules Herd Mentality Have you ever found yourself "going with the flow?" Humans are social animals. Like animal herds, packs, and schools, we form groups, which provide us with safety and sustenance. Something To Identify The value of group identity is clear when we dress a team of paintball players in matching uniforms to play against a team wearing street clothes. Pack Animals Like wolves or lions coordinating an attack, the team in uniform demonstrates a cohesion akin to predatory animals, roundly beating the other team. Reciprocity Reciprocity forms the basis of most friendships, and as another experiment demonstrates, it's one of the key covenants to maintaining social order. A Family That Plays Together, Wins Demonstrating the efficiency of family units, evidence would suggest that a group of siblings competing against teams assembled of non-family members, the family team will often perform better. Family Matters The family unit is a well-oiled machine in which everyone knows their roles. Like a colony of ants forming an ant bridge between two leaves, the family team is driven by a desire to perpetuate their genes and do what's best for the brood, as opposed to what's best for their individual selves. Blindly Following The Herd Aligning ourselves with others has dark consequences as well. During Black Friday sales, a crush of humanity amass in a retail arena, it's better not to succumb to "groupthink." In Too Deep Just as wildebeest sometimes follow each other into a water hole full of hungry crocodiles, people will often blindly conform to the pack for fear of being left out. 1 comments   Get Livefyre FAQ Sign in + Follow Post comment Link Newest | Oldest Adrianna Jackson 5pts Where are the anthropologist!!!!!!